L'OREAL|美·万象人间主题展视觉设计
美妆 COSMETICINDUSTRY 视觉识别 VISUALIDENTITY 文化艺术 ARTG CULTURE 动态设计 MOTION DESIGN
以“线”为设计原点,把欧莱雅常用的强调网络链接及科技的 Mapping Icon 重新提炼。在原有“龙小团花锦”等蜀锦图形的结构的框架下结合 Mapping 图案,设计出了1-2 款专属于本次展览的线条样式。
通过设计的纹样推导出匹配纹样的色块图形,而色块图形的出现如万花筒般动向变化,传递展览“万象人间”主题及概念:美是跨越古今、国别和文化的共通语言。
Taking line as the design's starting point, L'Oréal's commonly used Mapping Icon, which emphasizes network connectivity and technology, was refined. Within the structural framework of existing Shu brocade motifs, such as the "Dragon Small Group Flower Brocade," the mapping pattern was combined to create one or two line styles unique to this exhibition. The designed patterns were then used to derive matching color blocks. These blocks, like a kaleidoscope of movement, convey the exhibition's theme and concept, "The World of All Things": beauty is a universal language that transcends time, nation, and culture.
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